Spin doctors - Revision history

Pankratz at 10:11, 12 July 2012

2012-07-12T10:11:46Z

← Older revision		Revision as of 10:11, 12 July 2012
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	== Sources ==		== Sources ==
	* Jones, Nicholas. ''Soundbites and Spin Doctors''. London: Cassell,1995.		* Jones, Nicholas. ''Soundbites and Spin Doctors''. London: Cassell, 1995.
	* Seldon, Antony. ''The Blair Effect''. London: Little Brown and Company, 2001.		* Seldon, Antony. ''The Blair Effect''. London: Little Brown and Company, 2001.
	* Sully, Melanie A. ''The New Politics of Tony Blair''. New York: Columbia University Press, 2000.		* Sully, Melanie A. ''The New Politics of Tony Blair''. New York: Columbia University Press, 2000.
	* http://news.bbc.co.uk		* http://news.bbc.co.uk

Pankratz at 10:11, 12 July 2012

2012-07-12T10:11:31Z

← Older revision		Revision as of 10:11, 12 July 2012
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	'''Masters of presentation'''		'''Masters of presentation'''

	The most detailed explanation for the term "spin doctors" is given in the book "Soundbites and Spin Doctors", written by a BBC journalist and political correspondent Nicholas Jones: "Political spin doctors are usually fairly open about much of their work. Their natural habitat is around Westminster and at party conferences. They give advice on the content of speeches and the likely implication of votes and decisions. Their busiest times are immediately after major political developments, when journalists are often desperate to speak to authoritative sources capable of giving them instant interpretation of what has happened and also background guidance on the likely consequences. This can be a decisive moment, because the spin doctor is acting as a sounding board: if reporters have got the wrong impression, or their story- lines look like being damaging the party, then considerable powers of persuasion can be called for.		The most detailed explanation for the term "spin doctors" is given in the book ''Soundbites and Spin Doctors'', written by BBC journalist and political correspondent Nicholas Jones: "Political spin doctors are usually fairly open about much of their work. Their natural habitat is around Westminster and at party conferences. They give advice on the content of speeches and the likely implication of votes and decisions. Their busiest times are immediately after major political developments, when journalists are often desperate to speak to authoritative sources capable of giving them instant interpretation of what has happened and also background guidance on the likely consequences. This can be a decisive moment, because the spin doctor is acting as a sounding board: if reporters have got the wrong impression, or their story- lines look like being damaging the party, then considerable powers of persuasion can be called for. The most manipulative conversations tend to take place in private." [source??]
	The most manipulative conversations tend to take place in private."
	Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have a strategic communications unit in addition to his press office. With this the Labour Party adapted to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became "[[New Labour]]", Britannia ~~became~~ "[[Cool Britannia]]"~~. Now "New Labour" was a brand~~.		Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have a strategic communications unit in addition to his press office. With this the Labour Party adapted to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became the brand "[[New Labour]]", Britannia was branded as "[[Cool Britannia]]".

	'''Alastair Campbell'''		'''Alastair Campbell'''
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	== Sources ==		== Sources ==
	Jones, Nicholas. "Soundbites and Spin Doctors".London: Cassell,1995.~~(p.123)~~		* Jones, Nicholas. ''Soundbites and Spin Doctors''. London: Cassell,1995.
	* Seldon, Antony. ''The Blair Effect''. London: Little Brown and Company, 2001.~~(p.3-4)~~		* Seldon, Antony. ''The Blair Effect''. London: Little Brown and Company, 2001.
	* Sully, Melanie A. ''The New Politics of Tony Blair''. New York: Columbia University Press, 2000.		* Sully, Melanie A. ''The New Politics of Tony Blair''. New York: Columbia University Press, 2000.
	* http://news.bbc.co.uk		* http://news.bbc.co.uk

Irina at 20:48, 8 July 2012

2012-07-08T20:48:39Z

← Older revision		Revision as of 20:48, 8 July 2012
Line 5:		Line 5:
	'''Masters of presentation'''		'''Masters of presentation'''

	Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have a strategic communications unit in addition to his press office. With this the Labour Party adapted to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became "[[New Labour]]", Britannia became "[[Cool Britannia]]". Now "New Labour" was a brand.		The most detailed explanation for the term "spin doctors" is given in the book "Soundbites and Spin Doctors", written by a BBC journalist and political correspondent Nicholas Jones: "Political spin doctors are usually fairly open about much of their work. Their natural habitat is around Westminster and at party conferences. They give advice on the content of speeches and the likely implication of votes and decisions. Their busiest times are immediately after major political developments, when journalists are often desperate to speak to authoritative sources capable of giving them instant interpretation of what has happened and also background guidance on the likely consequences. This can be a decisive moment, because the spin doctor is acting as a sounding board: if reporters have got the wrong impression, or their story- lines look like being damaging the party, then considerable powers of persuasion can be called for.
			The most manipulative conversations tend to take place in private."
			Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have a strategic communications unit in addition to his press office. With this the Labour Party adapted to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became "[[New Labour]]", Britannia became "[[Cool Britannia]]". Now "New Labour" was a brand.

	'''Alastair Campbell'''		'''Alastair Campbell'''

	[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 until 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc. (~~BBC~~).		[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 until 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc. (http://news.bbc.co.uk).

	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to step down and to leave his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to step down and to leave his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).

	== Sources ==		== Sources ==
	* Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.		Jones, Nicholas. "Soundbites and Spin Doctors".London: Cassell,1995.(p.123)
	* Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.		* Seldon, Antony. ''The Blair Effect''. London: Little Brown and Company, 2001.(p.3-4)
			* Sully, Melanie A. ''The New Politics of Tony Blair''. New York: Columbia University Press, 2000.
	* http://news.bbc.co.uk		* http://news.bbc.co.uk

WikiSysop at 19:39, 5 July 2012

2012-07-05T19:39:21Z

← Older revision		Revision as of 19:39, 5 July 2012
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	'''Alastair Campbell'''		'''Alastair Campbell'''

	[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 until 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc. ~~[sources??]~~		[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 until 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc. (BBC).

	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to ~~move downstairs [literally or figuratively??]~~ and to leave his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to step down and to leave his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).

	== Sources ==		== Sources ==

Pankratz at 16:59, 3 July 2012

2012-07-03T16:59:57Z

← Older revision		Revision as of 16:59, 3 July 2012
Line 5:		Line 5:
	'''Masters of presentation'''		'''Masters of presentation'''

	Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office ~~a strategic communications unit~~. ~~His~~ Party ~~was simply adopted~~ to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became "[[New Labour]]", Britannia became "[[Cool Britannia]]". Now "New Labour" was a brand.		Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have a strategic communications unit in addition to his press office. With this the Labour Party adapted to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became "[[New Labour]]", Britannia became "[[Cool Britannia]]". Now "New Labour" was a brand.


	'''Alastair Campbell'''		'''Alastair Campbell'''

	[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 ~~till~~ 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.		[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 until 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc. [sources??]

	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs and to ~~live~~ his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs [literally or figuratively??] and to leave his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).

	== Sources ==		== Sources ==

WikiSysop at 13:18, 1 July 2012

2012-07-01T13:18:19Z

← Older revision		Revision as of 13:18, 1 July 2012
Line 5:		Line 5:
	'''Masters of presentation'''		'''Masters of presentation'''

	Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies ~~[quoted in~~ Seldon:3]. In this way the role of image-makers and media advisors was more than significant for his political career. ~~Tha~~ Labour ~~party~~ became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.		Spin doctors became very popular in the days of [[Tony Blair]] as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies (Seldon 3). In this way the role of image-makers and media advisors was more than significant for his political career. The [[Labour Party]] became "[[New Labour]]", Britannia became "[[Cool Britannia]]". Now "New Labour" was a brand.


	'''Alastair Campbell'''		'''Alastair Campbell'''

	Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.		[[Alastair Campbell]] known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.

	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" [http://news.bbc.co.uk]. As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs and to live his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them ~~[quoted in~~ Seldon:3~~] Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001~~.		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" (http://news.bbc.co.uk). As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs and to live his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (Seldon 3).

	== Sources ==		== Sources ==
			* Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.
	* Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.		* Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.
	* http://news.bbc.co.uk		* http://news.bbc.co.uk

WikiSysop at 13:15, 1 July 2012

2012-07-01T13:15:35Z

← Older revision		Revision as of 13:15, 1 July 2012
Line 14:		Line 14:
	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" [http://news.bbc.co.uk]. As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs and to live his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them [quoted in Seldon:3] Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" [http://news.bbc.co.uk]. As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs and to live his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them [quoted in Seldon:3] Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.

	Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.		== Sources ==
			* Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.
	http://news.bbc.co.uk		* http://news.bbc.co.uk




	~~[[Category:Expansion]]~~

Irina at 07:45, 29 June 2012

2012-06-29T07:45:53Z

← Older revision		Revision as of 07:45, 29 June 2012
Line 5:		Line 5:
	'''Masters of presentation'''		'''Masters of presentation'''

	Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies (quoted in Seldon ~~[where is the quote? exact page number?~~]). In this way the role of image-makers and media advisors was more than significant for his political career. Tha Labour party became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.		Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies [quoted in Seldon:3]. In this way the role of image-makers and media advisors was more than significant for his political career. Tha Labour party became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.


Line 12:		Line 12:
	Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.		Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.

	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" [~~source??~~]. As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs~~. [what does this mean exactly??~~ and~~: Campbell returned..~~.]		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" [http://news.bbc.co.uk]. As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs and to live his office. Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them [quoted in Seldon:3] Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.


	Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (quoted in Seldon ~~[no quote given?? exact page number?~~])

	Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.

	Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.		Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.

Pankratz at 14:16, 28 June 2012

2012-06-28T14:16:28Z

← Older revision		Revision as of 14:16, 28 June 2012
Line 1:		Line 1:
	1) Grunge Band.		1) Grunge Band.
	2) Name for media advisors (because they are apt at doctoring a story and giving it a certain spin).		2) Name for media advisors (because they are apt at doctoring a story and giving it a certain spin).
	'''Masters of presentation'''
	Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies~~.[Qouted~~ in Seldon] In this way the role of image-makers and media advisors was more than significant for his political career. Tha Labour party became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.
	'''Alastair Campbell'''		'''Masters of presentation'''
	Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with ~~Mr.~~ Blair, ~~prepairing~~ for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.
	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man". As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs.		Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies (quoted in Seldon [where is the quote? exact page number?]). In this way the role of image-makers and media advisors was more than significant for his political career. Tha Labour party became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.
	Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please ~~pople~~, but not because they believed them~~.[Qouted~~ in Seldon]

			'''Alastair Campbell'''

			Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Tony Blair, preparing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.

			Mass Media called him "a man who became a story" or even "the UK´s second most powerful man" [source??]. As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs. [what does this mean exactly?? and: Campbell returned...]


			Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please people, but not because they believed them (quoted in Seldon [no quote given?? exact page number?])

			Seldon, Antony. ''The Blair Effect'', London: Little Brown and Company, 2001.

			Sully, Melanie A. ''The New Politics of Tony Blair'', New York: Columbia University Press, 2000.

	~~Seldon, Antony. ''The Blair Effect'' London: Little Brown and Company,2001~~
	~~Sully, Melanie A. ''The New Politics of Tony Blair'' New York: Columbia University Press, 2000~~
	http://news.bbc.co.uk		http://news.bbc.co.uk

Irina at 06:19, 28 June 2012

2012-06-28T06:19:30Z

← Older revision		Revision as of 06:19, 28 June 2012
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	2) Name for media advisors (because they are apt at doctoring a story and giving it a certain spin).		2) Name for media advisors (because they are apt at doctoring a story and giving it a certain spin).
	'''Masters of presentation'''		'''Masters of presentation'''
	Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies. In this way the role of image-makers and media advisors was more than significant for his political career. Tha Labour party became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.		Spin doctors became very popular in the days of Tony Blair as a Prime Minister. Tony Blair was the first British Prime Minister to broadcast regularly on the world wide web. He was also the first to have in addition to his press office a strategic communications unit. His Party was simply adopted to the era of modern communication technologies.[Qouted in Seldon] In this way the role of image-makers and media advisors was more than significant for his political career. Tha Labour party became "New Labour", Britannia became "Cool Britannia". Now "New Labour" was a brand.
	'''Alastair Campbell'''		'''Alastair Campbell'''
	Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Mr. Blair, prepairing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.		Alastair Campbell known as a chief spin doctor of the New Labour era is the best example. He went a long way, building his career, first as a spokesman of Tony Blair, then a leader of the opposition and at last the Downing Street press secretary from 1997 till 2000. His working day, starting at 6 in the morning was long: listening to the news, first call with Mr. Blair, prepairing for the meeting with the officials of No. 10, briefing to the lobby journalists, then sending a transcript of the meeting to all government departments etc.
	Mass Media called him "a man who became a story" or even "the UK´s second most powerful man". As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs.		Mass Media called him "a man who became a story" or even "the UK´s second most powerful man". As a master of presentation he was also hoist by his own petard, and all the information about him was used against him in the media. His pornographical writings, homosexual experiences, alcohol problems appeared on the surface and threw a big shadow on the reputation of the party. The last point was a scandal because of Campbell´s personal financies, when he bought a smart town house in London more suitable for entertaining the jet set than his modest apartment. It embarrassed Blair seriously. Campbell had to move downstairs.
	Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please pople, but not because they believed them.		Blair and his spin doctors lacked conviction. They were all spin and presentation, saying and doing things to please pople, but not because they believed them.[Qouted in Seldon]

	Seldon, Antony. ''The Blair Effect''.Little Brown and Company~~.London~~,2001		Seldon, Antony. ''The Blair Effect'' London: Little Brown and Company,2001
	Sully, Melanie A. ''The New Politics of Tony Blair''Columbia University Press~~. New York~~, 2000		Sully, Melanie A. ''The New Politics of Tony Blair'' New York: Columbia University Press, 2000
	http://news.bbc.co.uk		http://news.bbc.co.uk